Ah grunge. This brand has always had deep roots in my… olfactory nerves. A whiff of the unisex fragrance takes me back to 1994 when the most stressful feat to face was homework. So it wasn’t absurd that it caught my attention when launched as an independent brand early in 2011 as cK one.
And last month ck one launched its color collection, which I have yet to try but already think I love because of it’s philosophy on self-exploration and enhancing what exists already, rather than transformation or dramatization. Read more on the launch by The Moodie Report here.
Despite the discontinuation of the Calvin Klein Collection, a makeup range by Unilever Cosmetics International in 2003 and again by Markwins in 2008, the ck one following might be more welcoming to its simplified approach to beauty, embracing individualism and defying stereotypes. It is said to be authentic, confident and cool – all core values of the wider ck one brand.
I am especially eyeing the handy foundations in capsule-like packaging, perfect for tossing in your tote on those don’t-think-just-say-yes travel plans. Knowing it comes in SPF is pretty nifty too.